Cynthia T. Ortiz is a certified Child and Brain Development Nutritional Advisor, nutrition researcher, childhood obesity educator and international speaker. She participated in Michelle Obama’s Let’s Move project and has been a leader in the Philadelphia and South Jersey community teaching children and adults through the Fitadelphia and the What’s Eating You Kid? program since 2006. Through her program she has taught over 8,000 children at different organizations and schools, and has trained and employed high school and college students to teach the program. She is the founder and president of the non-profit La Placita Wellness and Education Center, Inc., which was established in 2006 and provides obesity prevention/reversal programs and emotional dysregulation education as it relates to processed food consumption to the community. She was recognized by Mamas Latinas in 2012 as one of the top 25 influential mothers in the nation. She is the owner of the trademark Fitadelphia and author and illustrator of the copyrighted program What’s Eating You Kid?